Trade supply · United Kingdom

Built around pro teams. Open to the trade.

Components, bikes, clothing and tools, supplied to teams, shops, clubs and distributors across the UK. Accounts are opened by application, priced to the account, and run the way a race programme actually needs them to be.

Why teams

A race week does not look like a shop week.

We built the account around the team first — the rider-by-rider builds, the addresses that move with the calendar, the paperwork a soigneur should not have to chase. Shops, clubs and distributors get the same account, and it turns out they wanted it too.

  • Built to the rider, not the box

    Crank length, chainring, cassette, rotors, wire lengths — specified on the order and priced as one line, so a build for one rider is one line item and not eleven.

  • Ships where the race is

    Keep the service course, the shop and a race address on the same account, and choose the one you need at checkout.

  • Bought to your order

    We buy in against what you order, so what you can have is not limited to what happens to be sitting on a shelf that week.

  • Paperwork that keeps up

    Invoice, proforma or credit note, as a PDF the moment it is raised, on account terms rather than a card at the counter.

The range

Components, bikes, clothing and tools

Everything a workshop, a squad or a shop floor gets through in a season, on one account and one invoice. What we can source is a conversation — if it is not on the list yet, ask.

Components
Parts, wheels and tyres, frames and forks
Bikes
Complete bicycles, road through to track
Clothing
Race kit, casual wear and helmets
Tools
Workshop tools, consumables and accessories
Opening an account

Three steps, and a real person at the first one

We do not sell to the public, and we do not publish prices. What a customer pays depends on the trade they do, which is a conversation rather than a checkbox.

  1. 01

    Apply

    Tell us who you are and what you do — shop, club, team or distributor. Every application is read by a person, not a form filter.

  2. 02

    We price your account

    Approved accounts are put on the pricing that fits the trade you do. You see your own prices and nobody else’s, from the first time you sign in.

  3. 03

    Order when it suits you

    The portal is open whenever you are. Order, track it through to the door, and pull the invoice down as a PDF whenever your accounts need it.

The ordering portal

The part you will actually use

Once your account is open, this is where the work happens — built for people placing orders all week, not for a showroom.

Your prices, never a list price

Everything in the catalogue is shown at the price your account pays, excluding VAT, with the VAT-inclusive figure beside it.

Build to the rider’s spec

Pick the crank length, chainring, cassette, rotors and wire lengths, and order the whole build as one line instead of eleven.

Invoices as PDFs

Every invoice, proforma and credit note downloads as a PDF the moment it is raised. Your bookkeeper never has to ask us for a copy.

Orders followed through

Each order shows what has been allocated, what is still to follow, and the carrier and tracking number once it leaves us.

More than one address

Keep the shop, the warehouse, the service course and a race address on the account, and pick the one you want at checkout.

Everything you have ever bought

Full order history, searchable by order number, SKU or product, so a repeat order is a lookup rather than an archaeology project.

Who we supply

Trade only

Pro & elite teams

Rider-by-rider builds, kit for the whole squad, and an address book that keeps up with the calendar.

Clubs

Equip a club from one account, with its own pricing and one invoice per order rather than a pile of receipts.

Bike shops

Workshop consumables through to complete bikes, on an account that settles on terms rather than on the card every time.

Distributors

Volume pricing, and a catalogue that says plainly what we can supply rather than making you ring to find out.

Open a trade account

It takes a few minutes to apply. We will come back to you by email, and if we open the account your pricing is live the first time you sign in.